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Velvet Boutique Online Store Closure

Founder Jeda Pearl's Statement

“When you look at today’s fashion for pop-up shops you realise how far ahead of its time Velvet Boutique was.  It was the first and one of the best.  The website was always a great way to find out about new and exciting designers and buy their work. It will be missed.”
Tina Rose, Editor of Rio Magazine

Thank you Tina, you have been not only a great support to the industry, but a fountain of knowledge – you are most definitely a champion of Scottish Craft.

Well, my background started in textiles. Duncan of Jordanstone college of Art & Design kindly bestowed a first class BDes Hons in Printed Textiles & Fashion upon me at the turn of the millennium. I followed a stint at Vivienne Westwood’s studios with a couple of fashion competition finals, first Como, Italy, then off to Delhi, India with my graduate collection squashed into a suitcase. Settling back in Edinburgh I then worked on collections of accessories, while nurturing the roots of VB.

Thinking back, I held my first Design Fair the winter of 2003 then officially launched Velvet Boutique the following year. At the time there were no local selling events with specially selected high-calibre makers, so it was an exciting time. Gathering feedback during our seasonal events and other networking, I decided that an international platform was essential for Scottish designers.

So I launched the online shop in 2005. We were the first online store to represent Scottish designers exclusively and there were relatively few web-shops of this nature about back then. It has been great fun and a lot of hard work, but I have loved every minute!

And there has always been more to Velvet Boutique than selling online. There have been some great consultancy projects with Scottish Enterprise Textiles and The Lighthouse.

Then in 2008 I was diagnosed with breast cancer. I was 29 and my youngest child was 18 months. It was tough, but I was lucky enough to have an army of support from extended family and friends. What started as a creative escape during this time has reawakened a craft I had been neglecting – writing. This new direction has been fundamental in the decision to close the online store. This is the year I am “outing” my writing self! This is the year I’m going to cast my stories to the wind and see if anyone catches them.

And, in this endeavour I have been very lucky.  I am still in disbelief, but my first attempt, The Apple Inspector, made it to the finals of Momaya’s international Short Story competition and will be published, later this year.

Of course, I will always be in love with great design, master crafts and quirky home décor and I do have a couple of ideas simmering away... I may have closed the shop, but I have archived the site and will occasionally keep my mailing list up-to-date with items I think may be of interest. A few designers have been asking me to start up the selling events again, so, who knows… watch this space!

In the meantime, I will be continuing my freelance work offering design, marketing, social media, photography and PR services. You can find out more on our Consultancy pages or on

Jeda Pearl x


If you or someone you know has been affected by breast cancer, here are some useful links


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